At a Goldman Sachs conference last year, Netflix CFO David Wells noted that the company could crack down on password sharing, but that wouldn’t necessarily mean subscriptions would increase. That’s a sentiment shared by other networks.
Plepler claimed password sharing could have a positive effect on HBO’s bottom-line, theorizing that students who share their parents’ account are more likely to subscribe to HBO later in life. Over the years, many streaming networks have expressed their acceptance - and sometimes encouraged - password sharing.īack in 2014, HBO CEO Richard Plepler declared that sharing HBO Go accounts wasn’t really a big deal for the company. In all, the poll found that 12% of adults have used shared login information to access over-the-top services.įor the most part, survey respondents told Reuters that they shared or borrowed passwords in order to save money. Younger viewers aren’t the only ones partaking in a bit of sharing in order to watch shows like “Game Of Thrones” or “Orange Is The New Black.”Īccording to the poll, 15% of viewers 25 to 34 years of age used shared credentials, while 8% of 35 to 44 year olds, 45 to 54 year olds, and 55 years or older do the same. In fact, a new report suggests that more than one-fifth of young adults borrow passwords to watch their favorite shows on the services.Ī new poll from Reuters and Ipsos found that 21% of streaming views ages 18 to 24 have, at some point in their life, accessed at least one digital video service by using someone else’s credentials. They say sharing is caring, and that’s apparently continues to be true when it comes to login information for streaming services like Netflix, Hulu, HBO Now, and other services.
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